Brand guidelines · v0.1 · Sep 2026
paniwala.in brand
The identity system for paniwala.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, 'paniwala' means 'water seller' or 'water vendor', referring to someone who provides water, which is essential for daily life.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “p” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#24507ARGB 36, 80, 122#163553RGB 22, 53, 83#E2A534RGB 226, 165, 52#16202BRGB 22, 32, 43#EEF1F4RGB 238, 241, 244Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxBringing Freshness to Your DoorstepH2 · 36pxBringing Freshness to Your DoorstepH3 · 24pxBringing Freshness to Your DoorstepBody · 17pxBringing Freshness to Your DoorstepCaption · 13pxBringing Freshness to Your DoorstepLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@paniwala.in
www.paniwala.in
Founding Team
paniwala.in
hello@paniwala.in · www.paniwala.in
www.paniwala.in
Explorations
Alternative wordmark directions considered for paniwala.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.